building flows

How does the Product work?

Flows help to define any error messaging, positive & negative paths and platform dependencies for the project.

Depending on the size of the project, the above tasks can be undertaken alongside Business Analysts or the clients themselves.

Creating Customer journeys

Customer journeys help to define the unique features of the project

They guide us through the experience, allowing us to explore the boundaries that define the overall product experience.

understanding information architecture

Information Architecture is the underpinning of any service.

This can help relay the complexity of the project, helping to describe any layering of pages & their inter-relationships.

It's particularly important to ensure a parity with any underlying Platform technologies at this phase.

Ensuring correct terminology and any restrictions around legacy platforms is catered for.

Card Sorting is a great technique for validating IA with real users.


Using interactive prototypes throughout the design process can help to strengthen the vision of where the project needs to go.

Prototypes can be anything from prototypes to fully coded apps or pages depending on the resources at hand.

Prototypes can help customers understand interactions between pages, navigation structures and content interaction.

Visual Design

Bring the product to life

Visual design can be introduced into any project at an early stage, using mood boards and other art direction techniques to help customers picture their final product.

User Testing

Getting prototypes into the hands of users early.

Get learning quickly, this should be quick iterations of designs, so you fail fast & learn.

This can be done with paper prototypes early in the design process, through to more wireframes and visual design.

Testing can be conducted throughout the Design phase of the project to help steer core feature sets and enhance the final Visual Design.